HP announced a partnership with Brooks Running at the HP Imagine event to develop the Exhilarate-BL running shoes with 3D Printing.
The Brooks Exhilarate-BL introduces 3DNA, a 3D-printed midsole technology providing a propulsive and springy feel. Tailored to different sizes based on runners’ data, it optimises cushioning and bounce. HP confirmed that its Multi Jet Fusion (MJF) 3D printing technology outperforms 90% of midsoles in today’s market.
Brooks plans to have a limited release to select Wear Testers and Run Club members with synced wearables to aid future 3DNA shoe designs using runner data like stride lengths and cadences.
Read more about it here.